Lonely Standard is a Dallas-based production company specializing in branded content, commercials and films. We are a story-driven team of highly collaborative filmmakers, thinkers and creators. Whatever the project, we work to create something we can take pride in later; tight deadlines and limited budgets are no excuse. Our name is also our mantra: Rise above the status quo, orchestrate each production better than the last, and deliver something true.  




Wheeler Sparks, Director

A recipient of the 2006 Thomas J. Watson Fellowship, Wheeler observed, recorded and celebrated music on five continents. His experiences led him to Stephen Arnold Music, where he served as Creative Director of an Emmy, Addy and Promax gold award-winning team. His films have been featured widely, including the Atlantic, the Dallas Film Festival, USA Today, Forbes, CNN Headline News and the New York Times. He lives in Dallas with his wife Mary.


Brett Cassel, Producer

Brett has streamlined workflow for commercials, promos and feature films. The budget, size and scope of his projects literally run the gamut. He has a reputation for looking after his crew, and respects a well-timed joke on set. Brett's experience, attention to detail, and calm-under-pressure attitude make him a tremendous asset. He lives in Dallas with his wife Shelli and son Kian.