Lonely Standard is a Dallas-based production company specializing in branded content, commercials and films. We are a story-driven team of highly collaborative filmmakers, thinkers and creators. Whatever the project, we work against the internal critic to create something we take pride in later; tight deadlines and limited budgets are no excuse. Our name is also our mantra: Rise above the status quo, orchestrate each production better than the last, and deliver something true.  




Wheeler Sparks, Director

A recipient of the Thomas J. Watson Fellowship, Wheeler navigated five continents with a camera. A few years and odd jobs later, his fascination with music landed him a job at Stephen Arnold Music, where he eventually became Creative Director of an Emmy, Addy and Promax gold award-winning team. He fell into film through music; he once worked with chamber musicians, he now works with artists of all kinds. His films have been featured in the Atlantic blog, the Dallas Film Festival, and the New York Times.


Brett Cassel, Producer

Brett has coordinated countless commercials, promos and feature films over the course of his career. The budget, size and scope of his projects literally run the gamut, so he has a popular knack for drawing connections to past triumphs when confronting new challenges. He has a reputation for looking after his crew, and he respects a well-timed joke on set. Brett's experience, attention to detail, and calm-under-pressure attitude make him a tremendous asset. He lives in Dallas with his wife Shelli and son Kian.